The Lord rank represents the highest level of Hero Proficiency for individual characters in Marvel Rivals. It signifies a player's mastery and dedication to a specific hero, showcasing their commitment and skill with that character. Achieving this rank unlocks exclusive cosmetic rewards, such as unique sprays, knockout animations, and hero icons, allowing players to display their expertise.
No, attaining the Lord rank is purely a reflection of a player's proficiency with a specific hero and does not influence matchmaking or gameplay mechanics in competitive modes. It serves as a badge of honor, allowing players to showcase their dedication and expertise with a particular character. While it doesn't impact game balance or matchmaking, it can influence team dynamics, as some players may expect those with the Lord rank to perform at a higher level with that hero.